top of page

Privacy Policy

This Privacy Policy sets forth our commitment to you regarding your privacy and security on the website (the “Site”). Contrary Investing, LLC (“Contrary Investing”), the owner of the Site, takes your privacy very seriously. This Privacy Policy will detail the categories of information we collect from Site users, how we use such information, and how you can access the information that we have and make changes or remove it. This Privacy Policy is issued based upon our commitment to you and in conformity with California Business and Professions Code section 22575. For EU residents and for California consumers, special considerations may apply as set forth below.

Collection and Use of Information

Information We Collect


We (or our service providers or business partners) collect personal and other information as our users use the Site. Specifically, we collect information that you voluntarily provide to us online when you make a purchase on our website, or via your use of our monthly newsletter signup or through email.


We collect your email address when you send us an email or when you sign up to receive our monthly newsletter. When you purchase a product on the Site we collect your name, billing and shipping address, and email address. Your credit card information is collected by our third-party payment processor.  In the event that you choose not to provide certain information it may limit the response we are able to give you or the products or services we are able to provide. In some cases, certain information may be required, and this will be designated in some manner on the form that is being submitted. 


Our web servers, and those of our partners automatically capture and can recognize visitors’ IP addresses (the number assigned to computers on the Internet) to track our users within the Site and evaluate the effectiveness of pages, messages, and marketing. No personal information about you is revealed to us in this process.


How We Use Information


With respect to information collected when you make a purchase on the Site or information collected via our newsletter sign-up form, or through an email sent to us by you, we will use the information that you provide to respond to your request and where applicable deliver Site services to you. We will also use the information that you provide to verify your identity and information in the event you reach out to us, maintain and troubleshoot technical systems, for marketing or analytics purposes, to process requests  or for other similar business purposes and services.


How Your Information Is Shared


Information Shared Through Email

Information you voluntarily provide to Us through an e-mail you send to us is not shared with any third parties.


Newsletter and Purchases

For certain services, like the newsletter or when you make a purchase on the Site we share the personal information we collect with trusted third-party service providers or business partners. Such service providers include our distributer so that they can process and ship your order to you, and third party advertising and marketing service providers,  so that they may provide certain services on our behalf, and service providers who provide technical, analytical and other similar services on our behalf.


Whether we share personal information with these service providers depends upon the reason you provided the information to us, and the service provided by our service provider. When we share information in this circumstance, we share your name if it has been provided and email address. This information is used by our service providers for the purposes for which it was shared with them and our service providers are required to protect any personally identifiable information they have access to in a manner consistent with this privacy policy. These third-party service providers may have their own privacy policies which may apply in addition to this policy.


We do not use or share the personally identifiable information provided to us online in ways unrelated to the uses described in this policy without also providing you an opportunity to opt-out or otherwise prohibit such unrelated uses.


Finally, we do not sell the personally identifiable information provided to us. 


How We Store Information


The security of your personal information is important to us. Information in our possession is maintained according to generally accepted industry standards.  Information transmitted through us is transmitted through encrypted SSL connections end to end, which is the highest available transfer security. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

The information you provide when you sign up for our newsletter is not stored by Us. It is processed and maintained by a third-party mail entity, Mailchimp, which uses enhanced passwords for added account security and other industry standard data protection protocol. For more information regarding the privacy and security policy of Mailchimp click here.


When you make a purchase on the Site, we only receive and store your name, email address, and shipping address for as long as necessary to provide the services you requested and for other legitimate business purposes. You can find our payment processor, Electronic Merchant Systems’ privacy policy here.

If you have any questions about security on our website, you may contact us by emailing


A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We use cookies on the Site. We do not link the information we store in cookies to any personally identifiable information you submit while on our site. By your use of the Site you consent to allow us to place cookies on your computer and to access them as you navigate our website.

We use session ID cookies which expire when you close your browser. These cookies make it easier for you to navigate our site. If you reject cookies, you may still use our site, but your functionality will be limited.

Links to Other Sites

The Site contains links to other sites that are not owned or controlled by Contrary Investing. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage you to be aware of when you leave our site and to read the privacy statements of each and every website that you visit and how it collects and uses your personally identifiable information.

Contrary Investing – Under 13 Privacy Statement Information Collection & Use

Contrary Investing does not specifically target the Site to children under 13 years of age. Nonetheless, all of the Site content is intended to be generally appropriate for children with the proper parental guidance and as such we encourage parents to explore this website together with their children and to discuss the information obtained.

Business Transitions

In the event Contrary Investing goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred. You will be notified of any such change in ownership or control of your personal information via email at the address you have provided during registration.


How to Access or Modify Your Information

As to any information collected from individuals, we provide the opportunity for you to determine, update, and remove the data that we have collected. In order to determine whether we have any information connected to you, or to update your information, you may send an email to with your email address.

Revisions to This Policy

If we decide to change this Privacy Policy, we will post those changes here, place a notice on our homepage, and place a notice in other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you either here, by email, or by means of a notice on our home page, at our option.

European Union Residents – GDPR :

The following additional provisions apply to Personally Identifiable Information collected by Contrary Investing from European Union residents located therein at the time the data is collected (“PII” or “data”). For EU data subjects, in the event of any conflict between these provisions and those set forth above, these provisions shall control. The General Data Protection Regulation (EU) 2016/679 (“GDPR”) governs the processing and protection of your PII and affords you the following rights you can enforce by contacting Contrary Investing through

  • You may access, update, or delete your PII by contacting us at Thereafter, our retention of such information will depend upon the data necessary for any services purchased or otherwise required for our legitimate business purpose, legal or contractual record keeping requirements. You may request that we cease the use of your PII for marketing purposes also by contacting us at Notwithstanding the forgoing, exceptions may apply for data maintained:

    • Pursuant to any legal or contractual obligation;

    • In relation to resolving, defending or enforcing our rights;

    • For accurate business and financial reporting.

  • You may transfer your PII to another entity by contacting us at

  • You may request that we cease processing your PII for marketing purposes by contacting us at

  • Any questions concerning our GDPR policies may be directed to:


GDPR Compliance
1710 R Street, Unit 404
Sacramento, California 95811


California Consumers – CCPA :

Your Rights Regarding Your Information

If you are a consumer, as defined in the California Consumer Privacy Act (“CCPA”), you have a right to request that Contrary Investing disclose to you the categories of personal information we have collected from you, the categories of sources from which such information has been collected, the business or commercial purpose for which your information has been collected, the categories of third parties with whom your personal information is shared, and the specific pieces of personal information that have been collected about you. You also have a right under the CCPA to request disclosure of your personal information which has been sold by a business, and to opt-out of that sale, however Contrary Investing does not sell consumer personal information other than as described in this Privacy Policy and has not sold any consumer personal information in the last 12 months. To exercise your right to disclosure and request these details about your personal information collected by Contrary Investing, you can make that request by emailing Because, for your security, we require you to prove your identity before granting access to your information, we will ask you to verify certain personal information with us. The information we collect from you in connection with this verification of your identity will be used solely for the purposes of verification.

Additionally, you have the right to request that we delete personal information that we may have collected from you. To request that your information be deleted, you can make that request by emailing Because, for your security, we require you to prove your identity before granting access to your information, we will ask you to verify certain personal information with us. The information we collect from you in connection with this verification of your identity will be used solely for the purposes of verification. Note that we will still retain information, pursuant to California Civil Code section 1798.105(d), if retention of the information is necessary to:

  • Complete the transaction for which the personal information was collected, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between us and you.

  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity.

  • Debug to identify and repair errors that impair existing intended functionality.

  • Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law.

  • Comply with the California Electronic Communications Privacy Act pursuant to Chapter 3.6 (commencing with Section 1546) of Title 12 of Part 2 of the California Penal Code.

  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, but only if you have provided informed consent.

  • To enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us.

  • Comply with a legal obligation.

  • Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which the consumer provided the information.


You may designate an authorized agent to exercise your disclosure and deletion rights under the CCPA. If you wish to do this, you must provide the agent with written permission to exercise your rights, and you must verify your own identity with us. If you wish to designate an agent in this way, please email us at

You have a right to not be discriminated against for exercising your rights under the CCPA, and we never discriminate in any way against consumers who choose to exercise any of these rights.


Questions About Our Privacy Policy

If you have any questions about this Privacy Policy or the practices described herein, you may contact us at:

Contrary Investing, LLC
1710 R Street, Unit 404
Sacramento, California 95811
Or via email at

v1.4 - 20201215 

bottom of page